Podcast

Say What? With Jason Pack

When something happens, everyone wants answers. The problem is, the people responsible for providing those answers rarely have all the facts.

This is Say What?: conversations about crisis, media, leadership, and public trust with the people who have been there when it mattered.

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Hosted by Jason Pack

Clear conversations for high-risk public moments.

Episodes connect public safety experience, media analysis, and crisis leadership lessons for people responsible for trust under pressure.

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The Show

For leaders, communicators, and public safety professionals who need sharper judgment in public.

Say What? With Jason Pack gives listeners practical perspective on how public narratives form, how pressure changes decision-making, and how leaders can communicate with discipline before speculation takes over.

  • Crisis communication and public trust.
  • Law enforcement, fire, EMS, and emergency response messaging.
  • Media analysis, interviews, and leadership lessons.

Latest Episodes

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Episode 2 Sep 11, 2026

Say What? With Jason Pack | Episode 2: Inside the FBI Press Office on 9/11

Say What? With Jason Pack | Episode 2: Inside the FBI Press Office on 9/11 with Paul BressonA clear Tuesday morning. Lunch plans with a colleague. A boxy television sitting on top of a…

Episode 1 Sep 11, 2026

Say What? With Jason Pack | Episode 1: Insde the FBI: A Convo with FBI Deputy Director Chris Raia

Episode 1: Inside the FBISay What? With Jason Pack | Episode 1: Inside the FBI: A Conversation with FBI Deputy Director Chris RaiaWhat does the FBI look like from the perspective of one of…

Topics

Built around the questions leaders ask when scrutiny is high.

Crisis Communications

  • How to speak before every fact is known.
  • What credible public updates require.

Public Safety

  • PIO lessons for active incidents and complex investigations.
  • Community trust before, during, and after pressure.

Media Pressure

  • How stories move across TV, online, and social platforms.
  • How leaders can stay accurate without sounding evasive.